case study02

1. Why did the IT group at Royal Caribbean have such poor performance and business status in the company?

• They don't help each other instead they compete for attention and turns that they fail to improved their work as in It.
  

2.What are the top three factors in Tom Murphy's turnaround of the IT function at Royal Caribbean? Explain the reasons for your choices.

-->Respect -to work together and instead of each people having understand or even agree with each other every time.

-->Communication - communicates all the time, everything to everybody.

-->Time - to spend a lot of people.


3.Visit the website of Royal Caribbean. Evaluate the effectiveness of the website and the service being offered to attract and serve the travel needs of customers and prospective customers. What could be improved? Outline the business impact of your idea.